SMS marketing is one of the most focused process & a skilful
media technique to promote ones’ business. The process generally
requires an SMS API which links a website to the SMS gateway
through a short code. Once the link channel is established, the
job of sending SMS’s is as simple as shooting emails across. SMS
marketing has gained immense momentum in the past few years with
the surge in telecom business across the globe.
There are generally three types of SMS services; the first one
focuses on the pull aspect of the promotions, second on the push
marketing and thirdly the SMS’s can be used as general advertising
services.
1.
The Pull SMS’s include sending out critical information for
the users to view. Once the information is sent across, the users
are lured to get back on the same; for example a registration
form.
2. These are general response based SMS’s where a question is
fired and responses are invited. This service is used on a large
scale for the quizzes Push SMS services is highly used where an
information regarding a new product, event, promotion has to be
provided, however the organization still invites people to
participate. For example an SMS can be shot with some product
information & a response in the form of “more information”
invited.
3.
Lastly, there are general marketing SMS’s where information is sent out,
but no responses are invited. For example, Gemini Group of
Institutions sending out SMS’s to promote the launch of a new
course.
Web Integration
via SMS –
The SMS service can also be linked to a web platform through a
simple SMS gateway integration. The process requires API
integration to a web server, linking it to the SMS gateway.
Furthering this, the application can be developed & fabricated to
apply to the conformities of SMS service the brand intends to use
for its marketing. The whole structure is based on the short-codes
which stand distinct for each assignment, i.e. one brand can have
just one short code e.g. 566775. This code is nothing but the
server account through which the entire process of sending/
receiving messages is routed.
SMS marketing has picked up largely in the past couple of years
with organization exploring newer ways to promote their products &
services. More so, this service also interlinks the internet to
telecommunication channels thereby providing a larger space for
promotions.
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