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The
Growth Factor -
Internet Promotions are aimed to increase visibility of an
online business. A vital part of internet promotions is search engine
marketing. Search engine marketing is a highly comprehensive internet
promotions technique targeting visibility on the search engine result pages.
One can adjudge the impact of search engine marketing as an internet promotion
technique by the fact that in the year 2006, advertisers in North America only
rendered out $9.4 billion only for search engine marketing. This spent grossed
an increase of more the 750 percent since 2002. Herein the awards program by
Google, the search marketing of Yahoo and the MSN ad centre emerged as the most
popular search marketing Giants!
The Key
Fact -
Search Engine Marketing has largely picked up as an internet
promotions technique rather than traditional offline means advertising. More
so, this SEM has even crossed the popularity of other internet promotions
means. The primary reason for internet promotions and more so search engine
marketing has picked up is because search engines are a one stop source for all
users over the internet to locate what they desire. More so, the exercise is a
time saver for all.
An agency participating in SEM as an internet promotions’
technique is called a search engine marketing agency or a digital promotions
agency. The work of a search engine marketing agency is to research on the
business and the routes of inclination of users towards the business. Herein
the movement of the traffic is effectively & comprehensively analyzed by
the search engine marketing expert before laying down an internet promotion
strategy. The R & D exercise included working over the keywords/ key
phrases, the vocabulary, common choices made by the internet user, nature of
business, regional specifications and a lot more. The internet promotions
strategy distinctly and specifically hits the target group of internet users
wherein users are prompted to be lured into business generation for
organization employing these techniques.
To channelize this hugely popular internet promotions
technique, many marketers across the world use hundreds of tools and resources
at their disposal. Herein, the search engines themselves have introduced
extremely user friendly modules of managing the paid side of the campaigns. The
organic listings into the search engines are taken up by search engine
marketing agencies themselves. This exercise is called search engine
optimization where in the search engines rank an organization or a business
basis the website quality.
Overall, internet promotions are quintessential for any
business or brand online and visibility on the search engines is a vital part
of the entire internet promotions activity.
What can a search engine marketing company accomplish for you?
Search engine marketing is gradually taking over as a prime
focus area of any organization’s marketing strategy across the whole world. A
gradual shift or inclination towards the online promotions or basic search
engine promotions is attributed to the increase in computer literacy as thus
the internet users in the country. As per the statistics, India records a
significant 40 percent year on growth in the internet population providing a
large scope-area for businesses as well as search engine marketing companies to
thrive.
Search engine marketing can be broadly divided into 2 basic
genres;
 Search engine optimization.
Paid advertising on search
engines.
While paid advertising or PPC programs do not follow any
ranking process and are largely bid determined, the search engine
optimization campaign requires a comprehensive effort for the
website to be listed on the top spots of the search engine. Let us
examine the various processes that outline a search engine
optimization initiative by any organizations and the corresponding
roles a search engine optimization company or SEO company.
Search Engine Optimization or SEO Benefits –
The Key Phrase Factor –
Firstly the visibility on the search engines helps promote
the brand in totality, and secondly the choice of business oriented keywords or
key-phrases allow the organizations to drive in revenue generating traffic.
When we look at SEO (search engine optimization), the key expertise of any SEO
company lies not just in placing the organization on the top pages of search
engines, rather placing the organization for the right key-phrases. As an
example, say there is an online book store which needs to be promoted on the
search engines; herein while a keyword like “books” might be related to the
organization but this will certainly generate less business that the key-phrase
“buys books online”. Sometimes regional vocabulary like “Colour” and “Color”
might cause a big difference or the use of prepositions within phrases like
“SEO Company Mumbai” and “SEO Company in Bombay”, may cause a good diversion of
traffic. Thus the first major role of a SEO company is to account for these
key-phrases which are the best for any business.
The Co – Relation Factor -
Once the key-phrases are chosen, the SEO company analysis
the website to determine whether or not it is compatible to the search engines
for the particular key terms. Here in, the role of the SEO Company is to define
the correct code architecture, navigation structure (co-relation of links) and
ascertain the text to be in line to the key terms it wishes to promote the
website on search engine for. Gradually and steadily the SEO company advances
to the off-page activities thereby gathering credible back links or
participating in social platforms thus spread the work around for the website.
All these activities allow the SEO Company to ascertain ranks for the website
on the relative keywords.
How We Can Help You?
Softgemi Corporation is an SEO company in Siliguri
rendering search engine optimization services on commercial basis for more than
5 years. Our SEO consultants in Siliguri (and now in Kolkata as well), ensure
listings on the search engines through recognized organic search engine
optimization processes. Having served as an SEO company/ Consultant to some of
the who’s who of the market Softgemi Corporation brings a fine blend of
experience and richness to an organization’s search engine
marketing strategy
Getting started is easy, Get in touch now!
The Process of Success –
Search engine marketing is indeed the buzzword of the era,
assuring top ranking of the website in the SERPs. To drive instant and relevant
traffic search engine marketing remains as the choice of the era while
delineating your brand. With a growing list of clients dotted all across USA,
UK, Canada, India, Australia, UAE we offer you search engine marketing services
to take care of the entire range of your online business requirements. With a team
of experts in search engine marketing and search engine optimization services
we create your brand awareness while steering relevant traffic to your website.
Our affordable search engine marketing plan suits all need
and every budget. With an array of services like proven and successful -
Organic
optimization,
Inbound
link building,
SEO
friendly copywriting,
Monthly
analytics,
Social
media marketing,
Conversion
tracking and many more we cater to your every online need to
generate a positive ROI for you.
Our Search Engine marketing service includes all of the
following:
Our search engine marketing
services offer onsite solution below –
Sitemap
creation
Spam
removing
Implementation
of traffic tracking codes
Checking
website load time
Image
optimization
Junk
code removal
Checking
and rectifying broken links
Implementation
of robot files etc.
Off-page
optimization
Article
submission
Press
release submission
RSS
submission
Link
popularity building
Social
book marking
Forum
and message boards
Pay-Per-Click
services
Maintaining
low bids on selected keywords to best define the business of the
website
Support
in making ad group and campaign with effective ad scheduling
Monitoring
and maintaining the bids on keywords
Relevant
and effective copywriting services for advertisements
Tracking
and analyzing conversion rates
Measuring
ROI for our clients
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